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EC Outreach Materials
This section is designed to share outreach materials promoting EC, especially pharmacy access. If you would like to showcase your EC outreach materials please contact
or 510.272.0150.
STATE OUTREACH MATERIALS
CALIFORNIA
California Family Health Council (CFHC)
- The focus of the Title X funded Emergency
Contraceptive (EC) Initiative is to expand the network of clinics
and medical practices that provide EC by outreaching to both providers
and patients. The EC Initiative began as a pilot project in 2001
with outreach to Latino communities in Los Angeles County, targeting
areas with population densities of 70% and above. In 2002, the
project was expanded to northern California and other areas of
southern California not identified in the pilot project.
- EC specialists send letters to community
providers with an invitation to receive EC resources and technical
assistance. The EC specialists follow up with a site visit, and
supply EC Provider Kits containing client education and outreach
materials, information on billing procedures, discussion of legal
issues, etc.
- Spring 2003, CFHC’s EC Initiative conducted
a media campaign on Los Angeles Public Buses to promote EC with
a bus poster in English
(PDF-432K) and Spanish
(PDF-432K) and a postcard in English
(PDF-92K) and Spanish
(PDF-96K) , artwork selected from Self Help Graphics Gallery
in Los Angeles.
In 2004, CFHC launched an innovative billboard campaign with accompanying
wallet cards.
The key strategy is to promote “being prepared the morning
after.” One hundred billboards
in Southern California and fifty in Northern California urge callers
to find out how to get EC FREE and FAST in advance of an emergency.
-
- On Valentine’s Day 2005, also known
as National Condom Day, CFHC launched it s second EC community
billboard campaign in English
(PDF-268K) and Spanish
(PDF-144K). What better way to send the message: EC
should be just as accessible as condoms. Postcards with the same
visual, posing the question Worried? were also developed in English
(PDF-188K) and Spanish (PDF-272K)
to compliment the campaign.
-
- For more information contact Anna Garcia
at garciaa@cfhc.org.
California Pharmacists Association
- The California Pharmacists Association (CPhA) in Summer 2006 launched www.MyPharmacist.com, a website to educate consumers about medications and the value of pharmacists.
Pharmacy Access Partnership
- The Pharmacy Access Partnership has created two lines of EC materials for consumers (in English and Spanish) and professionals. These materials have been widely distributed across California to community based organizations and pharmacies through mass mailings, special requests and conferences / fairs.
- Consumer Friendly materials include:
- Panel Card
- Wallet Card
- Brochure
- Teen Card
- Did You Know Fact Sheet
- CA State Mandated Key Facts About Emergency Contraception
- Professional and Promotional materials include:
- Brochure for Pharmacists and Physicians
- Pharmacy poster
- Window decal
- Ask Me About EC buttons
- For more information about the Partnerships outreach efforts visit the State Profiles - California section. To view these materials visit www.pharmacyaccess.org/ECPromotionalOpps.htm.
- For more information contact
.
Planned Parenthood of Golden Gate (PPGG)
- Since 2001, PPGG has planned an annual “Free EC Day” to raise awareness of EC. At each “Free EC Day” women can walk into any one of PPGG's health centers, and after meeting certain health criteria, walk out with EC.
PPGG has promoted “Free EC Day” with ads (PDF-476K) in college newspapers, a media alert (DOC-52K) to local press outlets, calendar listings (DOC-52K) to local print publications, a radio appearance (DOC-52K), and promotion in PPGG’s health centers. PPGG’s first EC Day (2002) garnered media attention from all network television stations in the San Francisco Bay Area, and from the 2 largest print publications in the region. Over 110 women came into PPGG health centers to get “EC to Go” in 2002. PPGG’s second EC Day (2003) was equally successful, garnering remarkable press attention and a large number of women coming in for EC.
Additionally PPGG has created a line of EC materials for consumers including: EC Brochure in English (PDF-20K) and Spanish (PDF-20K), and an EC magnet (PDF-80K).
For more information contact Brooke Golden at 415.441.7858 Ext. 7292.
Population Services International (PSI)
- PSI piloted EC activities in Sacramento, California with the Emergency Contraception Promotion Project (ECPP). This pilot project improved young women’s access to EC by mobilizing key community members around EC, training over 700 health care providers to better provide EC, and educating women about EC through a mass media and educational campaign called Accidents Happen, Pregnancy Doesn’t Have To: wallet cards (PDF-292K), posters in English (PDF-432K) and Spanish (PDF-472K), billboards in English (PDF-220K) and Spanish (PDF-244K), radio ads in both English and Spanish (Call to Clinic 1: English-30 sec., Spanish-30sec.; Call to Clinic 2: English-60 sec., Spanish-60 sec.; Call to Clinic 3: English-30sec., English-60 sec.). © PSI. These materials can only be used with permission from PSI.
- Population Services International (PSI) is currently coordinating advocates and partners in California to improve teen access EC in health care facilities. They developed an advocacy tool kit — including a 10 minute video (low-bandwidth movie preview-864K, high-bandwidth movie preview-3.2MB) — and a provider resource guide including information, resources, and sample protocols to enhance EC service delivery. PSI staff and partners provide on-site EC assistance to health providers around California.
- For more information or to receive a copy of the EC advocacy video contact PSI at psisac@pacbell.net or 916.444.1254.
MINNESOTA
Family Tree Clinic
- The Family Tree Clinic’s EC Collaboration
Project in Minnesota has included radio spots that reached an
audience of over 28,000 from December 2002 to January 2003 in
Minneapolis/Saint Paul and television ads targeting young adults
ages 16-24. TV spots ran from February 2003 to April 2003 with
station coverage including the Twin Cities metropolitan area,
Rochester, Mankato, Saint Cloud, much of South Eastern Minnesota
and a portion of Western Wisconsin. They were also broadcast on
Comcast Cable, MTV and BET networks, in all time slots from May
2003 to July 2003.
- The Family Tree Clinic has also developed buttons, pre-printed prescription pads, telephone protocols, and office signs to increase physician involvement in increasing access to EC.
- For more information contact Joe Unger at 651.645.0478.
NEW YORK
Academy for Educational Development (AED)
- In 1999, with foundation support, AED and the Mailman School of Public Health, Columbia University, undertook an EC awareness campaign in New York City’s Harlem community. Eighteen community pharmacies, displayed EC posters, brochures (PDF-1MB) (English and Spanish), wallet cards in English (PDF-144K) and Spanish (PDF-56K), bag stuffers in English (PDF-200K) and Spanish (PDF-216K) and shelf-talkers _PDF-372K) and tear off pads (PDF-152K) that AED provided free of charge.
- Building Emergency Contraception Awareness Among Adolescents: A Toolkit for Schools and Community-Based Organizations (PDF-1MB) was developed by AED for a national audience of youth serving professionals and organizations. The Toolkit contains a wealth of practical information, materials, and resources focused on increasing awareness about pills that can prevent pregnancy up to five days after unprotected sex.
- For more information contact Linda Simpkin at lsimkin@aed.org.
NARAL New York
- NARAL New York created an EC brochure (PDF-36K) as part of their Emergency Contraception Access Campaign. The brochure was used as a recruitment tool to encourage statewide organizations to join the EC Access Campaign and express their support for expanded EC access through pharmacies and registered nurses.
- For more information contact Christina Tenuta at ctenuta@naralny.org.
Planned Parenthood New York City (PPNYC)
- In Summer 2006, PPNYC developed an EC v. Mifepristone card in English (PDF-36K) and Spanish (PDF-36K).
In Winter 2004, PPNYC launched a new campaign to increase awareness of EC among men. The materials include community
billboards (PDF-39K), informational postcards in English
(PDF-36K) and Spanish (PDF-36K) and images in the Planned Parenthood waiting room slide show.
In 2003, Planned Parenthood of New York City developed and launched a major EC outreach campaign, which has received an overwhelming positive response. PPNYC created four billboards posted in 75 locations in Upper Manhattan, the Bronx and Brooklyn. (Billboards 2003: Spring
(PDF-72K), Summer
(PDF-32K), Fall
(PDF-28K), Winter
(PDF-32K))
In Summer 2003, PPNYC launched an outreach program utilizing Planned Parenthood volunteers to distribute close to 10,000 postcards
(PDF-36K) at sporting events, concerts, beaches, beauty parlors etc. Volunteers were first trained in “EC 101”. PPNYC also developed wallet
cards (PDF-24K) popular with teens, a web
card (PDF-24K) used on the PPNYC website and a piece entitled “EC for Legislators” (PDF-32K). Materials were created by the Public Media Center San Francisco for Planned Parenthood of New York City.
- For more information contact Anne Keenan at choicevoice@ppnyc.org.
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NATIONAL/INTERNATIONAL OUTREACH MATERIALS
Abortion Access Project (AAP)
- The Abortion Access Project (AAP) created
wallet sized, "What's the Difference?" cards in nine
languages, including English
(PDF-416K) and Spanish
(PDF-416K) . These cards highlight the differences between
EC and the medical abortion pill. These cards have been used by
medical professionals in educating their patients and national
and state EC educational outreach campaigns. AAP offers the camera-ready
artwork free of charge which can be easily duplicated. The recipient
shall not alter the card in any manner, except to add local contact
information, without obtaining prior written permission from AAP.
- For more information or additional languages,
contact info@abortionaccess.org
or visit www.abortionaccess.org.
Back Up Your Birth Control (BUYBC)
- The Back Up Your Birth Control campaign seeks to raise EC awareness and to encourage advance prescription through grassroots organizing, provider and public education, and policy debates. The collective momentum of more than 100 national and local medical and public health organizations has helped spark action in the examination room, the pharmacy, the media, and the state house. The “Campaign Tool Kit,” developed by the Reproductive Health Technologies Project and now managed by the Institute for Reproductive Health Access, enables advocates to raise awareness of EC and improve access with clear, consistent messages, creative collateral materials, and grassroots activism. The kit, available on the campaign website www.backupyourbirthcontrol.org, includes outreach materials in English and Spanish, fact sheets, talking points, sample letters to Members of Congress regarding EC legislation, as well as suggested activities for activists, providers, and college students. A postcard (PDF-100K) to conduct outreach to pharmacists was developed for the 2005 campaign.
For more information, please contact Cristina Tenuta at ctenuta@prochoiceny.org.
PATH
- To encourage and facilitate efforts to expand access to emergency contraception, the Program for Appropriate Technology in Health (PATH) works to share up-to-date, evidence-based information through seminars and workshops, as well as by making its program materials available in several ?tool kits,? such as the Emergency Contraception Diverse Audiences Toolkit, created for the Washington State project that helped health and social service providers integrate EC into their programs. Another resource is ?Tools for Expanding EC Pill Access,? which PATH developed for states interested in promoting EC collaborative drug therapy agreements for pharmacy provision of EC services. In late 2003 and early 2004, two new toolkits, aiming to increase EC access in developing countries, will be made available on PATH’s website: “Youth-friendly Pharmacy Program Implementation Kit,” and “Resources for ECP Programming: A Toolkit.”
For more information about PATH’s EC projects and to access PATH’s toolkits and other materials, please visit their website at www.path.org/projects/ec_featured_publications.php.
Physicians for Reproductive Choice and Health
- Physicians for Reproductive Choice and Health® (PRCH) created a laminated resource card (PDF-1.2MB), highlighting the latest information on Emergency Contraceptive Pills (ECPs), including a review of the dedicated and non-dedicated products, dosages, efficacy, side effects and the essentials on prescribing ECPs. The concise format makes it an excellent resource both for teaching and assisting clinicians in providing ECPs to patients.
- For more information contact Amy Bryant at amy@prch.org.
Reproductive Health Technologies Project
- In 1999, in partnership with Motivational Educational Entertainment (MEE) Productions, the Reproductive Health Technologies Project launched public education campaigns entitled "After the Fact, After the Act" to raise awareness of EC among low-income African American and Latina women in Philadelphia and Los Angeles, respectively. These multi-media initiatives utilized traditional media outlets as well as extensive community based outreach. Tools utilized during the campaign included a poster (PDF-20K) and a flyer (PDF-68K).
- For more information contact Naomi Senkeeto at nsenkeeto@rhtp.org.
Women’s Capitol Corporation (Plan B)
- Women’s Capitol Corporation created
a series of four posters: Damien
Poster (PDF-312K), Ernesto
Poster (PDF-264K), Delta
Delta Thi Poster (PDF-224K), So
Many Men Poster (PDF-212K) as part of a college ad campaign
aimed at a core audience of college age women. The objective of
the campaign was to increase awareness of emergency contraception
as an option for women. The posters provided women with something
to hang up in their dorm room and were eye-catching enough to
prompt dialogue between friends. These ads ran in 30 college newspapers
in early 2002.
For more information contact Plan B at info@go2planb.com or 1-800-330-1271.
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